Projection Function: Pressing the button activates a light that projects one of several cartoon patterns. The version shown in the image can project eight different patterns featuring Sanrio characters like Cinnamoroll, My Melody, and Kuromi. Design: It features a pink camera body with a 3D Hello Kitty figure, a small decorative flower, and "HELLO KITTY" text on the front. Accessories: The keychain typically includes a gold-colored keyring and a matching round bell. Variety: Similar projector keychains are available in other character themes, including blue Cinnamoroll and purple Kuromi designs