12 - HOUR LONG STAY: High-intensity matte color that stays on and on! Breeze through meetings, lunches, and more with up to 12-Hour Longwear Naturally Matte Lip Serums. 8-HOUR HYDRATION: With intense matte color comes dollops of nourishment & hydration that lasts for up to 8 hours. Enriched with Vitamin C & E, glide on the lip serum to give your lips a boost of color & care. INTENSE MATTE COLOR: No shady business, just intense matte color! Say hello to the most comfortable matte lip product that you've ever tried. SMUDGE-PROOF & TRANSFER-PROOF: No budging, no feathering! Try the Naturally Matte Lip Serums for high-impact color that doesn't transfer or smudge at all for up to 12 hours. SUITABLE FOR ALL SKIN TYPES: This lip serum is dermatologically tested, Made Safe Certified & is suitable for all skin types. A burst of color, a dollop of care. Mamaearth Naturally Matte Lip Serum isn't your regular liquid lipstick. It’s packed with delicious matte color and is crafted with the most nourishing natural ingredients like Vitamin C and Vitamin E that brighten and hydrate. It’s also Made Safe Certified, which means it contains no toxins enveloping you in both color and care. It’s real beauty for real girls. Mamaearth Naturally Matte Lip Serum is as effective as it’s caring. It gives your lips upto 8-hour intense hydration & upto 12-hour long-lasting rich matte color. You get beautiful, hydrated and nourished lips in just one swipe.